包装设计 | 一加Android海外版的包装设计

Every detail is the most important

As well as design, our goal was to create a consistent unboxing experience across all packaging, in terms of touch, feel and production quality. We wanted the packaging for a basic USB-C charger to feel beautiful, and memorable in the same way a high-end packaging piece is.All OnePlus packaging from a simple protective phone case to high-end Enco earphones utilises a spot varnish, and a combination of textured and untextured paper stock to feel tactile, considered and inviting to the touch.

An Iconic and Sustainable Smartphone Box

OnePlus originally had four different internal moulds for different regions across the world, and three different box sizes for the same release to accommodate these moulds.We worked with the team at Instrmnt to engineer one unified box size, regardless of region, in which just two internal moulds slot inside (US + CN + IN and UK + EU). This creates a much more sustainable, cost-effective and unified solution across all markets.

Packaging Guidelines

We created a packaging guidelines document as an important resource for the OnePlus team to effectively implement the design system for future releases to come.

The Unboxing Experience

We didn’t just focus on unifying the external design of the packaging, but the internal design too. We created a library of consistent templates for user guides, membership cards and warranties within the packaging components.

Extending the System Beyond Print

The modular design system was designed with the idea of expanding beyond just the packaging. There is great potential for the system to work for campaigns and specific product releases. This allows the marketing for individual products to feel closely connected to the product packaging in your hands.

Before and After

Below you can see the before and after comparison of the packaging overhaul. The previous packaging had problems across all SKUs. There was no consistency in terms of design and messaging. Our goal was to create a unique and highly sustainable packaging design system that works across all touchpoints.